Professional Certificates
The School of Business offers a variety of certificate programs designed to introduce learners to a new field of study or to advance careers by expanding expertise and upgrading skillsets. Each certificate program offers in-depth knowledge and unique insights in specific fields of study. Successfully completing a sequence of required courses will result in a certificate of completion.
Admissions Requirements
Felician University certificate programs are open to individuals who hold a high school diploma (for undergraduate certificates and non-credit courses) or a bachelor's degree (for advanced certificates and courses). Matriculated undergraduate students taking graduate-level courses must obtain permission from the Dean of the School of Business prior to enrolling in the course.
Digital Marketing Certificate
This program leads to a certificate of completion in Digital Marketing with coursework containing active learning and experiences that will prepare early and mid-career marketing, public relations, advertising managers, and other digital marketing related professionals to meet the challenges of effectively leading and managing within the industry. This program is ideal for students interested in business who wish to learn more about the usage of digital marketing tools and strategies as a new and/or supplemental way to attract, relationship-build, inform, persuade, and maintain customers.
Learning Outcomes
Upon completion of the program, students should be able to:
- Explore the growing world of social media marketing
- Demonstrate practical knowledge of the social media landscape, platforms, tools, and technologies
- Apply course knowledge to real-world business opportunities
- Analyze and evaluate the development and execution of social campaigns
- Utilize success metrics associated with digital marketing
- Understand SEO, Keywords & PPC Advertising, including Google Analytics and tools like Adobe Spark Post
- Critically evaluate various digital marketing channels, and determine their uses, limitations, and drawbacks
- Utilize the power of brand storytelling to create an emotional connection
Program length: 12 months (based on full-time enrollment)