MKT 301: Social Media Marketing and Mobile Marketing

Social media has disrupted traditional marketing communications channels. With control shifting from brands to social consumers, companies are focused on how to operate in this new social world. This course will explore the exciting and ever-changing world of social media marketing. Students will learn fundamental social media concepts and how to apply new skills to business problems. The course will also highlight the importance of mobile marketing. Students will learn how to analyze how various brands use social media. The final course project will give students an opportunity to develop a social media marketing plan, including mobile marketing, and a framework for monitoring and measuring the effectiveness of social media campaigns.