This course is designed to provide students with an introduction to qualitative research methods and techniques in Communications. The course will cover topics including sampling methods, multimodal content analysis, questionnaire design and implementation, interviews, focus groups, participant observation, and archival research. Students will develop their ability to review existing literature and to construct their own research. This course is ideal for students interested in pursuing careers in fields such as public relations, marketing, user experience, or media ethics.
COMM 300: Research Methods in Communications
Class Program