This course takes the perspective that the digital revolution is changing the way consumers are reached
and impacted by communication channels. The consumption of traditional media continues to decline. New digital
video and streaming video platforms are growing. We are moving from a campaign-centric view to a more
consumer-centric view. The move toward an information-based economy is dramatically changing the way products are
marketed and sold. To succeed in this new environment, students need to understand what is changing, how to use
the new tools, and how to measure success in the digital world.
Prerequisite Courses