This course will introduce you to the principles of advanced marketing strategy and how firms such as Procter & Gamble, Coca-Cola, Apple, Cirque du Soleil, and Sephora practice them today. We will assume that one size does not fit all, and the value creation involves understanding and catering to different consumer segments. Blue Ocean Strategy will be the primary strategic lens that students will use. This course will utilize Harvard business school cases, as well as a marketing simulation that is widely used in corporate training programs, with a certificate of completion to be earned at the end of the course.
MKT 440: Marketing Strategy
Class Program