This course examines the role of the product manager and product management strategies in response to a
wide array of uncontrollable business environmental factors. Particular focus is placed upon the product manager’s
effective utilization of the four P’s of the marketing mix to achieve desired goals. This course will utilize case
analysis as a means of sharpening one’s skills in strategy formulation and implementation.
Prerequisites
Junior or senior status and all courses in marketing major (except BUS 499), or permission of Associate
Dean.