MKT 330: Social Media Marketing

Digital social media, such as Facebook, Twitter, Spotify, and YouTube, have become increasingly important elements of the marketing channel for engagement and information sharing, and promotions for marketers. The course is designed to help students understand and assess brands' successful or unsuccessful practices of social media marketing by focusing on applications of social media and digital marketing. Application of the concepts is emphasized in this course, as students will analyze and learn how to navigate social networks and social media platforms as marketers. Students in this course will develop relevant knowledge about social media platforms through practices, demonstrations, and analyses of social media business applications. An introduction to a social media certification program, such as Hootsuite, will be incorporated in the course with the ability to voluntarily take a Hootsuite certification test at the end of the course at the expense and desire of the student.