In this integrative course the student has the opportunity to bring together prior knowledge of the
various fields of business. Emphasis is on policy-making and implementation, including long-range planning
efforts, and how the firm operates as a whole from within the parameters of the strategic management process.
Assessment of the environment, choosing from among different strategic alternatives, and implementing and then
evaluating the strategies are major components of the course. The case-study method is used extensively.
Prerequisites
All lower level Business courses, senior status